Case Study

Loggi Wellness App

2025 · UI/UX · Accessibility · Mobile

A 2-week concept sprint designing a calm, accessible wellness app for daily mood and sleep tracking.

Loggi wellness app overview showing multiple screens and features

The Challenge

Why another wellness app?

Most wellness apps feel overwhelming. They push you to track everything, gamify your emotions, and guilt you when you miss a day. I wanted to explore a different approach.

This was a 2-week concept sprint where I explored the full UX process, from defining user needs and emotional tone to prototyping and testing high-fidelity flows.

The core question: How might we design a daily wellness tool that feels calm, supportive, and emotionally safe while still helping users build consistent habits over time?

Target Users

Who needs this?

Loggi was created for people who want to build healthy daily habits but feel overwhelmed by wellness tools that are too intense or rigid. The goal was to create a space that feels calming, safe, and easy to return to, even on off days. No pressure. No guilt. Just gentle support.

Research

Understanding the landscape

I started by analyzing existing wellness apps, focusing on how they structure their flows, communicate with users, and balance clarity with calm. I also drew from personal experience, reflecting on why some tools feel harder to return to than others.

Key Insights

•Users want quick check-ins, not 10-minute journaling sessions
•Overly cheerful or pushy language feels inauthentic
•Missing a day shouldn't feel like failure
•Dark UI can create a calmer, more focused experience

Design Hypothesis

"If we create a check-in flow under one minute with gentle, supportive language and consistent visual rhythm, users will feel more in control of their wellness journey without the pressure."

Strategy

Shaping the emotional tone

Before diving into screens, I defined the emotional foundation. Loggi needed to feel like a supportive friend, not a demanding coach.

Supportive

Gentle

Authentic

Empathetic

These principles guided every decision, from microcopy to button placement to transition timing.

Onboarding Flow

Welcoming users without pressure

The onboarding needed to set the right tone from the start. I designed a 4-step flow that feels calm and goal-oriented without overwhelming new users.

Welcome

Soft introduction

Purpose

Clear value

Preferences

Light setup

Ready

Encouragement

Each screen builds confidence. No clutter. No pressure. Just a gentle invitation to begin.

Core Experience

The heart of Loggi: Daily check-ins

This is where the design philosophy comes to life. A 5-step flow designed to take under 60 seconds, with clear visual feedback and no judgment.

Mood

How are you?

Sleep

How have you slept?

Stress

Stress level today?

Reflection

Optional note

Complete

Thank you for checking in

Each step uses simple icons, clear labels, and supportive microcopy. The progress is visible but not overwhelming. Users can go back, skip, or pause anytime.

"The flow respects the user's time while gathering meaningful insights. No guilt. No pressure. Just care."

Making Data Meaningful

Seeing patterns over time

Check-ins are just the beginning. The real value comes from helping users see patterns, understand trends, and feel more aware of their wellness journey.

Insights

Visualized trends help users understand their mood and sleep patterns without feeling data-overwhelmed.

Profile

A clean, accessible space for users to manage preferences and personalize their experience.

Validation

Testing with real users

I tested the high-fidelity prototype with 5 peers to validate the emotional tone, flow clarity, and overall usability.

What worked

•The tone felt "calm and approachable"
•Check-in process was fast and easy
•Visual clarity made navigation intuitive

What I improved

•Made selected states more visually distinct
•Changed "Next" button copy to more human language
•Added back button and progress indicators

Key Insight: Microcopy Matters

Testing revealed that small changes in button copy had a huge impact. Changing "Next" to "Let's go" or "Complete" to "You're done" made the experience feel more human and supportive.

Lesson learned: Words aren't just information—they set the emotional tone of the entire experience.

Reflections

What I learned

Reflections on the design process and key learnings from this project.

"This project proved how close collaboration between design, development, and business can create products that strengthen the brand and meet real needs in a traditionally analog industry."

Microcopy matters more than I thought

Changing "Next" to "Let's go" or "Complete" to "You're done" made the experience feel more human and supportive. Small words, big impact.

Visual rhythm creates calm

Consistent spacing, subtle animations, and dark UI all contributed to a feeling of "calm focus" that users mentioned in testing.

Less features, more clarity

I initially wanted to add journaling, meditation timers, and habit tracking. But keeping it simple made the experience more approachable.

Thanks for reading!

Up next: See how I approached Treebula.

View Treebula Case Study