J.STRANDLUND
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Loggi Wellness App

2025 · UX/UI · Accessibility · Mobile

A 2-week concept sprint designing a calm, accessible wellness app for daily mood and sleep tracking.

Loggi wellness app overview showing multiple screens and features
The Challenge

Why another wellness app?

Most wellness apps feel overwhelming. They push you to track everything, gamify your emotions, and guilt you when you miss a day. I wanted to explore a different approach.

The core question became: How might we design a daily wellness tool that feels calm, supportive, and emotionally safe while still helping users build consistent habits over time?

This was a 2-week concept sprint where I explored the full UX process, from defining user needs and emotional tone to prototyping and testing high-fidelity flows.

Target Users

Who needs this?

Loggi was created for people who want to build healthy daily habits but feel overwhelmed by wellness tools that are too intense or rigid.

The goal was to create a space that feels calming, safe, and easy to return to, even on off days. No pressure. No guilt. Just gentle support.

Research

Understanding the landscape

I started by analyzing existing wellness apps, focusing on how they structure their flows, communicate with users, and balance clarity with calm. I also drew from personal experience, reflecting on why some tools feel harder to return to than others.

💭Key Insights

  • Users want quick check-ins, not 10-minute journaling sessions
  • Overly cheerful or pushy language feels inauthentic
  • Missing a day shouldn't feel like failure
  • Dark UI can create a calmer, more focused experience

🎯Design Hypothesis

"If we create a check-in flow under one minute with gentle, supportive language and consistent visual rhythm, users will feel more in control of their wellness journey without the pressure."

Strategy

Shaping the emotional tone

Before diving into screens, I defined the emotional foundation. Loggi needed to feel like a supportive friend, not a demanding coach.

🤝
Supportive
🌸
Gentle
💙
Authentic
❤️
Empathetic

These principles guided every decision, from microcopy to button placement to transition timing.

Onboarding Flow

Welcoming users without pressure

The onboarding needed to set the right tone from the start. I designed a 4-step flow that feels calm and goal-oriented without overwhelming new users with too much information.

Loggi onboarding step 1 - Welcome screen

Welcome

Soft introduction

Loggi onboarding step 2 - Getting started

Purpose

Clear value

Loggi onboarding step 3 - Setup preferences

Preferences

Light setup

Loggi onboarding step 4 - Ready to begin

Ready

Encouragement

Each screen builds confidence. No clutter. No pressure. Just a gentle invitation to begin.

Core Experience

The heart of Loggi: Daily check-ins

This is where the design philosophy comes to life. A 5-step flow designed to take under 60 seconds, with clear visual feedback and no judgment.

The goal was to make checking in feel like an act of self-care, not another task on a to-do list.

Loggi daily check-in step 1 - Mood assessment

Mood

How are you?

Loggi daily check-in step 2 - Sleep quality

Sleep

How have you slept?

Loggi daily check-in step 3 - Stress level

Stress

Stress level today?

Loggi daily check-in step 4 - Reflection

Reflection

Optional note

Loggi daily check-in step 5 - Completion

Complete

Thank you for checking in

Each step uses simple icons, clear labels, and supportive microcopy. The progress is visible but not overwhelming. Users can go back, skip, or pause anytime.

"The flow respects the user's time while gathering meaningful insights. No guilt. No pressure. Just care."

Making Data Meaningful

Seeing patterns over time

Check-ins are just the beginning. The real value comes from helping users see patterns, understand trends, and feel more aware of their wellness journey.

Loggi insights screen

Insights

Visualized trends help users understand their mood and sleep patterns without feeling data-overwhelmed.

  • Simple graphs showing weekly and monthly trends
  • Gentle observations, not prescriptive advice
  • Clear visual hierarchy focusing on key insights
Loggi profile screen

Profile

A clean, accessible space for users to manage preferences and personalize their experience.

  • Easy access to settings and preferences
  • Reminder customization without pushy defaults
  • Privacy-first design with clear data controls
Validation

Testing with real users

I tested the high-fidelity prototype with 5 peers to validate the emotional tone, flow clarity, and overall usability.

What worked

  • The tone felt "calm and approachable", exactly what we wanted
  • Check-in process was fast and easy to complete
  • Visual clarity made navigation intuitive

🔄What I improved

  • Made selected states more visually distinct
  • Changed "Next" button copy to more human language
  • Added back button and progress indicators for clarity
Reflections

What I learned

This project deepened my understanding of how small UX decisions shape emotional experience.

Microcopy matters more than I thought

Changing "Next" to "Let's go" or "Complete" to "You're done" made the experience feel more human and supportive. Small words, big impact.

Visual rhythm creates calm

Consistent spacing, subtle animations, and dark UI all contributed to a feeling of "calm focus" that users mentioned in testing.

Less features, more clarity

I initially wanted to add journaling, meditation timers, and habit tracking. But keeping it simple made the experience more approachable.

"Good UX isn't always about more features. It's often about fewer, clearer steps."

Future Vision

If I had more time...

This was a 2-week sprint, so there's plenty I'd explore further:

  • Personalized insights

    Adapt the experience based on user patterns, offering relevant tips without being pushy

  • Reflection tools

    Simple exercises or prompts that users can engage with when they want to go deeper

  • More interactive insights

    Let users explore their data in more meaningful ways, connecting mood to sleep, stress to activity, etc.

Thanks for reading! 🙌

I hope you enjoyed learning about Loggi.

Feel free to explore more of my work or get in touch.