About me
I'm a UX/UI designer passionate about creating digital experiences that make a difference.
My story
I'm a UX designer with front-end skills and a background as an Account Manager in the startup and SaaS world. My curiosity for how design shapes real experiences led me to study UX, where I've focused on creating intuitive, user-centered digital solutions.
At Treebula, I first joined as a UX intern and later continued working with the team, collaborating closely with developers and the marketing department. That experience gave me a deep understanding of how design, technology, and business goals intersect in practice. It also taught me the value of early collaboration, clear communication, and designing with both the user and the development process in mind.
I'm driven by solving meaningful problems and thrive in teams that share that mindset, where ideas move fast, feedback is valued, and everyone works toward the same goal.
When I'm not designing, I'm usually at the gym, chasing powder, or exploring new restaurants around Stockholm.
My approach
User-first thinking
Every design decision starts with understanding the user. I spend time researching, interviewing, and observing to ensure solutions address real needs.
Collaborative process
Great products come from great teams. I work closely with developers, product managers, and stakeholders to align on goals and create cohesive experiences.
Iterative design
I believe in shipping early and often. Rapid prototyping and user testing help validate ideas quickly and refine solutions based on real feedback.
Accessible design
Good design is inclusive design. I ensure products work for everyone, regardless of ability, device, or context of use.
What I do
User Research
Interviews, usability testing, user journeys, and persona development to understand user needs.
Interface Design
Creating intuitive and beautiful interfaces that guide users toward their goals.
Prototyping
Interactive prototypes to test ideas and communicate design concepts effectively.
Design Systems
Building scalable design systems that ensure consistency and efficiency across products.
Strategy
Aligning design decisions with business goals and user needs for sustainable growth.
Collaboration
Working closely with cross-functional teams to bring designs to life.
Let's work together
I'm always interested in new opportunities and collaborations. Whether you have a project in mind or just want to chat about design, I'd love to hear from you.