Mobile-first service for forest owners to monitor risk, damage and local conditions using AI & satellite data.
Bridging the gap between distance and care. Many forest owners live far from their land, leading to constant anxiety about storms, pests, or fire. For Treebula, the challenge was to transform complex satellite and AI data into an intuitive mobile tool that provides total control and peace of mind, no matter where the owner is.
We identified a recurring issue where forest owners struggled to monitor their land due to distance and age. Our goal was to provide security through a new digital service.
The service targets private forest owners, primarily aged 55–80. This is an engaged demographic that demands reassurance rather than just raw data. Instead of traditional research, I leaned into deep internal expertise through workshops with stakeholders and developers to identify core needs.
The ability to keep track of the forest from a distance
Quick notifications about damage, risks, and local weather conditions
Confidence in not missing important information
Avoiding technical complexity and unnecessary interaction steps
To turn complex insights into a roadmap, we established three core principles.
Every interaction must feel invisible, focusing on the forest status rather than the technology.
Immediate alerts for risks like bark beetles or storms to reduce "distance anxiety."
WCAG-compliant contrasts and large touch targets to ensure usability in the field.
The final solution is a mobile-first service that gives forest owners a clear overview of their land without overwhelming them with technical detail. Instead of raw satellite data, the interface focuses on status, risk levels, and reassurance.
By prioritizing clarity over control, the service supports confidence rather than constant monitoring.
All critical forest information is gathered in one place, reducing uncertainty and the need to check multiple tools or sources.
Risk levels and changes are communicated visually first, allowing users to understand the situation at a glance before diving deeper.
The interface avoids alarmist language or unnecessary interaction, reinforcing a sense of calm and trust.
This project reinforced how powerful design becomes when it prioritizes emotional needs over technical possibilities. While the underlying system is complex, the user experience had to feel simple, predictable, and calm.
Working closely with internal experts showed me that meaningful insights don't always come from traditional research methods. Deep domain knowledge, when translated carefully, can be just as valuable.
Designing for an older, less tech-confident audience also sharpened my approach to hierarchy, contrast, and restraint, reminding me that good design often means doing less, not more.